SEO/SEM

Our approach to SEO/SEM is a results driven cycle with 4 major steps. Each step is built on the foundation of the one prior. Each cycle refines the focus and ensures efficient and effective results. A properly designed and marketed site will draw traffic from many sources and will see lasting growth which will in return reward the site with better page rankings on the search engines.

Strategy Development

• Brand Evaluation
• Competitive Analysis
• Keyword Research

We identify where you are, where the cometition is and what words your customers will use to search for your business.

In-Page Optimization

• Standards Compliance
• Content-centric Design
• Analytics Implementation

Using 100% white-hat methods we make sure your site is written in valid code and is comprised of relevant and keyword-rich content. After laying this foundation we install tracking software that will provide us with traffic information.

Off-Page Marketing

• link building
• ppc- contextual advertising
• social media marketing (facebook, flickr, myspace, you tube, twitter, etc)
• blog & forum marketing

The big secret of SEM is that often times the marketing done in this step to increase your rank on the search engines often drives more traffic than the search engines do! Weaving your content into the fabric of the online community ensure long term results. ppc-contectual ads can play a big role in getting you immediate results while the organic ranking rises

Strategy Assesment

• traffic analysis
• ROI evaluation (paid marketing)
• lead generation
• keyword performance

The tracking we installed in step 2 is used in conjunction with the actual ranking results and compared to your real-world results. Return-On-Investment is the name of the game. How many leads have been generated, how many online orders are you taking, and what foot traffic is your business seeing? How are the keywords we selected performing

and then...

The process starts again and as the Internet is constantly changing and growing, as people are finding new and better ways to find and share information it is easy to see why SEO/SEM is a critical part of the online investment. Having an amazing site with great information means little if no one can find your site. Let us help you get on the map with one of our SEO/SEM packages. Want to save some money and take an active role? We can help there too. Fill out the form on the right and let us know how best we can help you!

Application Development

Do you have a need for software or technology that you just can't find on the shelf? We can provide a custom solution that will be effective, efficient and get you the results you need. Inventory management, point-of-sale, automated price lists, custom reporting, human resource software... we've done it and can put together an application that will work for you.

Web Design

Whether or not you currently have an online presence we can help you achieve and exceed your goals. Let us get you the exposure and traffic your organization needs. Just as a well built retail store is designed for the customer, your website also must become the customers website. Colors, usability and imagery must be aligned with your clients expectations. By identifying and highlighting your competitive edge and presenting your information, products and/or services in such a manner that it is easily navigated and search friendly will ensure that those in the market will find your site and once found will stick around and even share it with their friends. Without the fundamentals of a solid design and relevant content your investment is sure to be met with lackluster results. Allow us to brainstorm with you an online strategy that works for your business... one that will net you the results you expect.

Where do we start? Use the "Request a Quote" tab on the right or click on the quote tab in the menu to fill out our in depth questionnaire that will better help us understand where you are, where you want to be and how best we can get you there.

Content Managment Systems

Why hire someone to make minor updates to your website? While we can provide this service, we have a better idea that puts you in control of your website and your budget. Many of our clients need to add or remove a product as inventory fluctuates, or change prices from time to time to stay competitive. In other cases our clients may want to update their news section or make changes to their staff.

If you have used an online form before (like our quote submission form on the right) you can make your own updates using our Content Management System or CMS for short. Ask us how you can save thousands of dollars and be in control of you own website without any knowledge of XHTML, CSS or PHP. Why wait for the web people to get the updates done and send you the invoice when you can be focused on generating revenue for your business.

Digital Darkroom

With a full digital darkroom and studio we have the capability to take on any project. From trade show backdrops and displays down to business cards other print products, we have the experience and talent to put your ideas in front of and/or in the hands of your customers.

Photography

One of our passions is photography. If we aren't in the office it is likely we have cameras in hand. Specializing in wildlife and landscape photography (published in several books) we also offer event photography and product/portfolio work.

Visit our photography gallery - faunatography.com to see some of our work today!

To visit our recent event galleries to purchase prints visit our smugmug account - netviper.smugmug.com.